New Competitor for i09?

I’ve always wondered how much money a high-traffic blog is capable of earning it’s owners. I still don’t know, but earlier today I found this article saying that someone had bought the domain “sciencefiction.com” or $175K. Sounds like a lot, but I guess they will earn it back. I’m also curious to see if the web is big enough for two giant SF news blogs. Let the battle begin!

Here is the main site. Not much has been done to it yet, but they have a pretty big team and I suspect that will be remedied soon.